As a kid, my sweet tooth had a thing for White Rabbit candy. For those unfamiliar with them, the White Rabbit milk candy has a similar vibe to taffy and is features two layers of wrapping with one actually being edible because it’s made of rice paper. Much like other addictive candies here in the states, you couldn’t eat just one and they were packaged in bags similar to Skittles or Gummi Worms. It’s right up there with Curly Tops, Stork, Polvoron from Goldilocks in the pantheon of late 80s Pinoy candies that were probably had way too much sugar content than is legal these days (note: it wasn’t legal). So you can imagine the nostalgia pangs hit me pretty hard when Nike decided to pay a not-so-subtle homage to the White Rabbit in 2011 with their Air Force 1 CNY release.
Featuring premium leather on the overlay, platinum suede panels, milky white translucent midsole, cheniles swooshes, rabbit on the heel, wax shoelaces, the Chinese symbol “Tu” (rabbit), and a “2011” lace dubre, the Nike Air Force 1 Year of the Rabbit was a well-executed drop. But the extra mile comes in the form of the White Rabbit candy tribute; the Blue and Crimson accents on the AF1 and the graphics on the sockliner are similar to the artwork found on the candy wrapper. And if that wasn’t enough, the sneaker would come in a package shaped like a giant piece of White Rabbit candy.