The backbone of the project is a combined membership experience, supporting a shared community of gamers and sneaker fans. The experience comes to life in MyPLAYER Nation, a new gamemode co-created by 2K and Nike Basketball.
The first GE shoe launch will be a flooded Purple Nike LeBron 17. The special edition colorway features the 2K logo and NBA 2K20’s WELCOME TO THE NEXT tagline over iconic Laker’s Purple. To unlock this GE, players must upskill their MyPLAYER avatar to 98, eclipsing LeBron’s in-game rating of 97. Afterward, winning your next match-up in MyPLAYER Nation will trigger the unlock. The MyPLAYER Nation game mode launches October 22nd, along with the NBA regular season.